INTEGRATED MARKETING COMMUNICATION

United Sorghum Checkoff Program

THE CHALLENGE

The Sorghum Checkoff has proven, over 10 years, that it has helped producers increase awareness and demand for sorghum. It now needs integrated marketing communication to get that message to its producers.

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SOLUTION

The concept was to celebrate a 10-year anniversary and highlight everything the checkoff has accomplished for the producers and sorghum as a whole. An inspired video was created that captured the spirit of sorghum producers and the versatile uses of the grain. This was shared through social media, paid advertising, unique logo designs and a new website that tied it all together.

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SUMMARY

The video, housed on the new website, captured the attention of the audience and communicated the checkoff’s message creatively and effectively.

ERC18-108_USCP_DigitalAds

200-125   300-075   210-260   210-060   300-115   100-105   300-101   400-101   300-320   300-070   300-206   200-310   300-135   300-208   810-403   400-050   640-916   642-997   300-209   400-201   200-355   352-001