SORGHUM CHECKOFF CONSUMER

Perfect Bowl Campaign

THE CHALLENGE

The Sorghum Checkoff has a mission to introduce sorghum as a healthy food option and, as their agency partner, we help the checkoff make that introduction.

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SOLUTION

By making sorghum recipes fun, we were able to further our client’s goals and capture the attention of the target audience.

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SUMMARY

By making sorghum recipes fun, we were able to further our client’s goals and capture the attention of the target audience.

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