SORGHUM CHECKOFF CONSUMER

Marketing Strategy

THE CHALLENGE

The Sorghum Checkoff has a mission to introduce sorghum as a healthy food option and, as their agency partner, we help the checkoff make that introduction.

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SOLUTION

By making sorghum recipes fun, we were able to further our client’s goals and capture the attention of the target audience.

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SUMMARY

We prepared some tasty marketing strategies, delicious to the consumer and nutritious for the Sorghum brand.

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200-125   300-075   210-260   210-060   300-115   100-105   300-101   400-101   300-320   300-070   300-206   200-310   300-135   300-208   810-403   400-050   640-916   642-997   300-209   400-201   200-355   352-001