THE CHALLENGE

The Midwest Dairy Association wanted to celebrate dairy in a big way during summer state fair events. The association came to us to help bring that ambition to life.

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SOLUTION

We helped in the creation of eye-catching graphics, wearables that made people laugh and an experience they would remember. Capturing the nature of the association and attention of its audience came to life through clever copy, beautiful photography and illustrations that drew smiles.

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SUMMARY

The Midwest Dairy Association successfully engaged consumers at the state fair and we had a great time helping bring the campaign to life. Working with checkoffs and associations to drive engagement and build a culture is something we pride ourselves on.

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