HUTTIG BUILDING PRODUCTS

Dare to Share Campaign

THE CHALLENGE

Huttig’s supplier, Masonite, wanted to learn from Huttig’s dealer audience as well as their customers. The question? Why and how do you buy and sell solid core doors?

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SOLUTION

We created a promotion centered around an engaging survey. We created the Dare to Share promotion in which we offered daring outdoor prizes in exchange for participation.

Mock-up created for smartymockups.com

SUMMARY

With prizes targeted at our audience and effective communication through email, digital advertising, print advertising and a microsite that housed the survey and promotion details we were able to engage the audience and deliver results for our client.