Brand Positioning

Demilec

CHALLENGE

Demilec, a manufacturer of spray foam insulation, needed to refresh its brand message and bring attention to new groundbreaking products.

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SOLUTION

We created the No Status Quo campaign — a brave brand positioning concept that put real separation between Demilec and its competition — by using bold statements and over-the-top imagery. We highlighted the innovative products Demilec was introducing to the market and the innovation that has always been a part of the company’s DNA.

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SUMMARY

Demilec needed to break through the clutter in the marketplace, at tradeshows and in trade publications while getting the word out about its new products. We worked with the company to create a campaign that couldn’t be missed.

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