Brand Strategy

AIR CONTROL SYSTEMS

CHALLENGE

A multigenerational family business, Air Control Systems, had grown beyond its expectations. The company was in need of a new look that matched its thriving business and provided the groundwork for the future of the company.

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SOLUTION

We created a unique mark and brand strategy in an industry flooded with “me too” visuals. Our goal was to make heating, ventilation and air conditioning look good, and the end result is something we’re proud of.

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SUMMARY

ACS now has a brand that tells a story. With new brand guidelines that will protect its identity, a website that parallels the company’s in-person customer service, and the people to back up the brand promise, ACS is poised to succeed for many generations to come.

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200-125   300-075   210-260   210-060   300-115   100-105   300-101   400-101   300-320   300-070   300-206   200-310   300-135   300-208   810-403   400-050   640-916   642-997   300-209   400-201   200-355   352-001