ER Marketing recently directed two launches for SPX Cooling Technologies, Inc. with the goal to engage both current
and new customers:
“...ER Marketing created a cohesive re-branding strategy...”
ER Marketing created a cohesive strategy that included successfully re-branding by utilizing research, industry knowledge, new collateral materials and effective presentations. Both programs were launched to internal and external sales teams and a commission incentive was also offered on all Guardian Warranty sales.
Six weeks after the program launch, Guardian Warranty sales increased by 35% and SPX was satisfied with their Real Results, Real Fast!