ER Marketing launched the PureWood decking brand to the distributor, dealer and pro channels, the results included feature articles, 70+ other articles, five industry awards and one industry certification - delivery for the client to the tune of 300% ROI.
“...ER Marketing developed the fully integrated brand story...”
ER Marketing developed the full go to market strategy for a new product as well as an entirely new category; thermally modified wood. From bulk product packaging (lumber wraps) to dealer showroom displays to consumer education and every step in the channel between, ER Marketing developed the fully integrated brand story.
In addition to the highly successful press relations campaign, ER Marketing conducted channel research, developed a multi-channel website, brand collateral, showroom and yard support, trade advertisements, branded professional customer program, trade show booth, launch mailings, and developed an initial co-op program.