The campaign serves as a digital marketing corporate program generating leads for dealers in local markets. The target audience of the ads are commercial door and residential customers. These two entities make up the audience of the advertising campaign to convert to leads as part of the program for dealer support.
The strategy of the PPC campaign was to target the right audiences for products and service in the right locations at the right time. Campaigns have been in place for years, but 2015 was driven by improvement goals to drive more leads than in the past.
“…167.45% increase in total conversions…”
Optimization of the AdWords account included granular focus and detail regarding: