The Appeal of Marketing Fails

And Six Ways B2B Brands Can Avoid Being One

It feels good, doesn't it? Watching brands fail, that is.

Whether due to our own competitive instincts, our envy, our hubris, or for other reasons entirely, there's no denying that people often feel joy watching brands crash and burn in the public eye. We often don't consider, however, that we're only one mistake away from joining them.

So what can you do to avoid the pitfalls of brand fails—and resolve them if they occur? This whitepaper provides you with key insights so this doesn't happen to your brand.

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