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What can trade show marketers learn from horror movies? As it turns out, a lot. Trade shows pose a unique challenge in the world of B2B marketing, and a company’s booth represents a significant investment that needs to be designed and handled with special care and focus in order to maximize ROI. If your trade show marketing is falling victim to horror movie clichés, our Horror (Trade) Show Survival Guide can help you live long enough to make it to the sequel.