Helpful information written by the ER Marketing team.
Whether due to our own competitive instincts, our envy, our hubris, or for other reasons entirely, there's no denying that people often feel joy watching brands crash and burn in the public eye. We often don't consider, however, that we're only one mistake away from joining them. So what can you do to avoid the pitfalls of brand fails—and resolve them if they occur? This whitepaper provides you with key insights so this doesn't happen to your brand.
What can trade show marketers learn from horror movies? As it turns out, a lot. Trade shows pose a unique challenge in the world of B2B marketing, and a company’s booth represents a significant investment that needs to be designed and handled with special care and focus in order to maximize ROI. If your trade show marketing is falling victim to horror movie clichés, our Horror (Trade) Show Survival Guide can help you live long enough to make it to the sequel.
What is B2B marketing’s damage? Many B2B companies opt for marketing that is as outdated as a can of Tab, despite investing a lot of time and money into their efforts. It doesn’t matter whether the company works with building products, software, or healthcare—many B2B companies keep hanging on to outdated marketing practices that simply don’t work. With these five tips in hand, any B2B marketer can, like, totally turn their bad marketing around.