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The experience economy: Key trends for 2017

What's the hottest trend in marketing right now? The "experience economy." > Matt Hillman

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Here's our take on looking at the past,

The State of UX in 2017. > Graeme Oxley

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Improving customer experience requires

3 ways marketers improve customer experience from within. > Adam Pane

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A comprehensive list that will help you

The 7 Worst Mistakes You Can Make in B2B Content Marketing. > Kevin Wright

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Where We Are: The 2017 State of Content

What Content Marketing in 2017 looks like. > Bre Conn

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The 1 Dead Giveaway That an Employee Is About to Quit

Something to keep in mind when you are evaluating your current team and culture. > Renae Gonner-Krause

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Launching a New Website: Your SEO

A short but important SEO checklist for the launch of a new website. > Wade Callow

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Security Sense: Encrypted Web Traffic

Encrypted Web Traffic Doesn’t Necessarily Hide Your Weird Fetishes. > Chris McCutcheon

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What should United Airlines do next? 6

What should United do now to salvage its reputation? Six crisis experts weigh in. > Matt Hillman

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Your site can be highest performing

4 Things Your Website Needs To Convert Visitors Into Customers. > Graeme Oxley

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The Race For AI: Google, Twitter,

The Race For AI: Google, Twitter, Intel, Apple In A Rush To Grab Artificial Intelligence Startups. > Chris McCutcheon

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7 Online Marketing Trends That Will Dominate 2017

7 online marketing trends that will dominate 2017. > Graeme Oxley

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If You Build It, They'll Stay; Boomers

Baby boomer homeowners are hoping to make their surroundings easier to manage and safer in case they have health problems. Installing safety rails, widening doorways and building ramps are a few remodeling trends for this generation. > Sarah Vanlandingham

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How Special Offers in Email Subject

Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines. > Adam Pane

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The time you will spend on social media (Infographic)

How much of your life do you suspect you'll spend on social media? Here's what research suggests it will be. > Matt Hillman

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Why Personas Matter in B2B Customer Journey Mapping

Do B2B marketers really need all the details in customer personas? Yes, we do. > Sarah Vanlandingham

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10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites. > Adam Pane

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How Generations X, Y, and Z Consume

How Millennials consume their video content. > Bre Conn

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How Siri and Google Now is changing SEO

Siri and Google Now; the voice assistants are changing the SEO results and digital analytics. > Chris McCutcheon

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7 Amazingly Effective Lead Nurturing Tactics

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads. > Alex Palm

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Without data-driven audience insights,

5 Undeniable Reasons to Invest in Data-Driven Audience Insights. > Adam Pane

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SXSW: How letting go gave Nat Geo social domination

How has National Geographic garnered more than 360 million fans across social media? It's not by taking control, but instead by "letting go." > Matt Hillman

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When someone or something can garner

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe. > Graeme Oxley

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9 Things Good Leaders Never Do When Running a Meeting

Great tips on the best way to run a meeting. > Renae Gonner

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A step-by-step guide to influencer marketing

On average, influencer marketing yields 11 times greater return on investment than traditional digital marketing methods. > Adam Pane

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Facebook's video strategy nets 1,055%

Native video offers providers some great advantages, like the ability to avoid being removed by ad-blockers. As a result, FaceBook's native video share rate is outstripping YouTube's by more than 1000%. > Matt Hillman

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Infographic: What Consumers Really

Cause marketing can be a great way to do good or a transparent and greedy way to make more money. Consumers mostly see the good, but that's not always the case. This infographic breaks it down > KC Rudolph

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Manufacturing FAQs: The workhorse of

FAQ's are the workhorse of SEO. Simple and effective FAQ's can be created quickly and used in a number of ways to help improve your organic search rankings for a number of terms and topics. > Wade Callow

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Feed the trolls, say social media vets at SXSW

Standard operating procedures tell most organizations to avoid engaging with social media trolls. But according to this SXSW discussion, the time has come to "feed the trolls." > Matt Hillman

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The Essential Role of Call Tracking as

By inserting tracking numbers into your online and offline campaigns, you're able to see which efforts are the most successful at driving phone calls—and business. > Alex Palm

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