Stop Marketing Like It's 1987

What is B2B marketing’s damage? Many B2B companies opt for marketing that is as outdated as a can of Tab, despite investing a lot of time and money into their efforts. It doesn’t matter whether the company works with building products, software, or healthcare—many B2B companies keep hanging on to outdated marketing practices that simply don’t work. With these five tips in hand, any B2B marketer can, like, totally turn their bad marketing around.

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