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April 2012

ER Marketing Awarded for Business-to-Business Marketing

Kansas City, Mo. – ER Marketing is excited to announce recognition by the Business Marketing Association of Kansas City with nine Fountain Awards and three Certificates of Merit at the 2011 Fountain Awards. The Fountain Awards are an event to honor the best B2B marketing from the last half of 2010 and all of 2011. Entries are received from agencies on behalf of their clients, as well as companies entering their work directly.

"We are proud to earn these awards in collaboration with our clients," Elton Mayfield, ER Marketing partner, said. "Our focus has always been to drive results for our clients, and being recognized for work that focuses beyond creativity, to strategy and results is very rewarding."

ER Marketing won Fountain Awards and Certificates of Merit for multiple digital projects and print projects, including:
• Fountain Award: Goldblatt Website - Under $25,000
• Fountain Award: ITW Instinct Website - $25,000-$50,000
• Fountain Award: ThyssenKrupp Access Website - Over $50,000
• Fountain Award: ThyssenKrupp Access Paid Search Campaign
• Fountain Award: ThyssenKrupp Access Search Engine Optimization
• Fountain Award: Huttig/Therma-Tru Victory Lap Promotion - Multimedia Promotion
• Fountain Award: Huttig/Therma-Tru Class of 2011 Single Email Communication
• Fountain Award: Huttig Customer Connections Channel Support Program
• Fountain Award: ER Marketing Thanksgiving Card
• Certificate of Merit: ThyssenKrupp Access Traffic Generating Tradeshow Promotion (for NAEC)
• Certificate of Merit: Goldblatt Rebranding
• Certificate of Merit: Huttig/Therma-Tru Red Zone Push Multimedia Promotion

The Fountain Awards took place on April 18, 2012, in the Muehlebach suite at Boulevard Brewery in Kansas City. The entries are judged by an independent group and rated in four categories: Creativity, Production, Objective/Strategy and Results, with the top point leader in each category winning the Fountain Award and the runner up winning the Certificate of Merit.

The Business Marketing Association of Kansas City is a not-for-profit organization recognized as the leading professional resource for business-to-business marketers and communicators (www.bmakc.org).

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March 2012

ER Marketing Expands with Three New Employees

ER Marketing is exited to announce the addition of three new employees to the team. ER Marketing has recently hired two new account coordinators and a front-end designer/developer. The two new account coordinators, Jessica Merkel and Hilary Yost, bring with them project management experience that will allow them to make an immediate impact for their clients. Adam Martin, the new designer/developer, brings the ability to create effective web designs and develop engaging user experience.

"After being in business for ten years, we are excited to be growing and to have the ability to add three new positions to support that growth," Renae Gonner, Partner at ER Marketing, said. "Having Hilary and Jessica join our team brings greater depth to our account team and Adam's design and developer experience provides our creative team with additional skillsets."

Jessica Merkel comes to ER Marketing with a degree in Corporate Communications from Washburn University. She brings a unique perspective with background in both business development and marketing with experience at YellGlobal, The University of Kansas Hospital's marketing department and VML.

Hilary Yost graduated from the University of Kansas with a degree in Journalism and Mass Communications and brings with her experience in public relations, social media and product launches from companies like INK inc. PR and Bushnell Outdoor Products.

Adam Martin has experience at several agencies in town including Beyond Marketing and Digital Lagoon. He has a Bachelor of Fine Arts from the University of Kansas and specializes in print, web, digital signage and motion animation. His wide range of experience lends itself well to ER Marketing's clients and core competencies.