There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today’s business landscape. Many of these trends have the potential to influence the industry today and for a long time in the future as well. That’s why it’s important to know about — and act on! — them sooner rather than later. Here are a few that you simply can’t ignore any longer:

1. Scale your communications with technology

Today there is an unprecedented amount of digital noise, as well as numerous channels of communication and a rich multi-media landscape. Without technology to wade through it all, you’ll be fighting an uphill battle to be heard. Automating communications and publishing helps you become more efficient, productive and successful.

2. Your digital content is key

Building trust and credibility in a digital world revolves around the content that you put out into the world. Because businesses today are judged by the content — videos, photos and blog posts, for example — only marketing that paints your company in a positive light can help it rise to the top of searches.

3. You need online influencers

Finding the right influencers for your brand can make all the difference in getting your story to the right audience. Tapping this trend on Instagram, YouTube and Twitter can mean reaching new customers and solidifying your influence on your current ones.

4. Embrace the democracy of the social web

Prior to the explosion of social media’s popularity, only a select few companies were able to get their names out front and center. Today, everyone and anyone can create and publish videos, photos and texts without having to schmooze with the right people. Building robust online portals provides an effective way for you to reach your customer base on your own terms so make sure you use it!

The above all makes sense when you read it. Some companies have a difficult time embracing change, disruption and innovation. Not doing so, though, could mean that your brand doesn’t see the success that it could experience if these PR trends weren’t ignored.

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