With the end of 2018 quickly approaching as the year’s final quarter gets underway, you might find that your marketing strategy isn’t getting the attention it needs to provide results for you. Or maybe you’ve run out of innovative ideas after hitting it hard all year long. Regardless of your situation, there are still some fresh marketing ideas that you can implement for 2018 and beyond.

1. Head to LinkedIn

Ever since Microsoft purchased LinkedIn in 2016, the business-oriented social media site has undergone significant improvements. Linked boasts updates like an improved user interface and a more robust newsfeed. As professionals have tired of the nonsense that often found on other social media sites, they’ve headed to LinkedIn instead, providing you with a better opportunity to connect.

2. Install a Facebook Chatbot

Realistically, everyone knows that you can’t monitor your social media pages 24/7. This doesn’t mean, though, that people don’t have emergencies and expect an answer from you within minutes and not hours. One way to deal with this need for immediate communication is to utilize a chatbot within Facebook Messenger. While they do require some programming, you can use them to help your customers and/or respond to messages during those times that you’re not physically online.

3. Get Personal

Personalizing the experience for your customers is a marketing strategy that you’ll continue to hear about. In fact, you can expect it to rev up even more in 2019 so now’s a good time to get a jump on it. Tailoring the environment in which your customers interact with you means that they enjoy a personalized environment. This means addressing them by name and providing product recommendations based on factors such as past purchases and/or search results on your site.

4. Market with Text Messages

Text messaging is a fantastic way for businesses to connect with those consumers who are considering your products or who have made a purchase from you in the past. Because of their widespread use and easy accessibility, reaching out via text messages is the ideal way to build connections and keep your customers informed. In fact, 91 percent of those users who signed up to receive a brand’s text found them to be very or somewhat useful.
Implementing the creative and innovative approaches noted above can rejuvenate a sagging marketing campaign and set your brand up for a stronger new year. The key is to remember that no one strategy is going to help you reach your business goals. Instead, aim for a well-rounded approach that targets your audience from several different angles.

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1 Comment

  1. Michael LaRocca on October 5, 2018 at 2:55 pm

    Idea #5 is to not just blast out content because a guru or 50 said it’s all about overwhelming Google with keywords and quantity. I don’t know if that ever worked, but if so, it was only briefly. Would you write it if there were no search engines? If not, then don’t write it at all. Write for your people and let the search engines catch up later. Quality, not quantity. Know your ideal customer(s), and write for them. And be yourself.

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