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5 Tips to Help You Find Your Brand Voice

In every type of marketing, you utilize your brand voice. However, many smaller startups struggle to find this voice. It can be a challenge, after all. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. If you’re still…

Tech Today – What You Need to Know About the Google+ Data Breach

On Monday, October 8, in a blog post written by Ben Smith, Google’s Vice President of engineering, the company announced it would be closing the Google+ platform to consumers in ten months. The announcement was posted after The Wall Street Journal reported that Google discovered a significant data breach of the platform in March of…

The Customer Persona – A Checklist for Creation

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. Depending on what you’ve read, the concept may be a little overwhelming. Don’t stress; the process doesn’t have to be…

Five Content Distribution Strategies for 2018 and Beyond

You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on…

4 Marketing Ideas You Can Still Use for 2018

With the end of 2018 quickly approaching as the year’s final quarter gets underway, you might find that your marketing strategy isn’t getting the attention it needs to provide results for you. Or maybe you’ve run out of innovative ideas after hitting it hard all year long. Regardless of your situation, there are still some…

Are You Ignoring These 4 Public Relations Trends?

There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today’s business landscape. Many of these trends have the potential to influence the industry today and for a long time in the future as well. That’s why it’s important to know about — and…

5 Marketing Trends You Need to Know About Now for 2019

It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…

8 Key Aspects of A Successful Building Products Marketing Plan

As a building products manufacturer or marketer, it is crucial to have a sound marketing plan for your products lest your competitors beat you at the game. In most cases, when it’s time to create a new sales and marketing plan, most companies use their previous year’s template and just improve on a few things.…

4 Steps To Take Advantage of Your Online Presence To Grow Building Materials Sales

As a manufacturer, you most likely know it’s important to have a good website and significant social media presence. But do you really know how to piece together the various elements of online marketing so that they can drive up your building material sales? Your company’s online presence is capable of providing you with 24/7…

3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…