In order to be successful with your public relations strategies, you need to have a list of media outlets that you reach out to every time you want to get some of your content out there. It doesn’t matter whether you are just starting out with your public relations strategy or if you are established.…Read More
Last year proved that public relations (PR) is more important than ever before in the nearly real-time existence of today. The combination of a controversial presidential race and several major stumbles by well-known corporations made 2016 a year that will go down in the history books. Throughout it all, there were nuggets of knowledge and information…Read More
Communicate Cost-Cutting Measures with Care Guest Contributor: Kate O’Neil Rauber, Vice President of Public Relations It was a record year for mergers and acquisitions in 2015, and 2016 is expected to follow suit. Experts also say certain industries will be more susceptible to layoffs, including tech and oil. Whether companies are thinning teams to avoid M&A…Read More
3 Suggestions for New Grads Guest Contributor: Matt Hillman, Creative Director As I approach a quarter century working in the marketing & advertising field, I’ve begun exercising my hard-earned right to be a curmudgeon. And a recent article in AdWeek offered some interesting reflections on the latest batch of graduates headed out to “conquer”…Read More
Building Something with a Life Beyond You As part of a blog series, I’ve decided to complete three reviews of three separate books. The books are about topics like marketing, business, and leadership. My goal with this series is to draw out some teachable lessons for anyone attempting to grow—personally, professionally, or otherwise. In…Read More
Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company…Read More
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