Public Relations

Are You Ignoring These 4 Public Relations Trends?

By Renae Krause / September 27, 2018 / 0 Comments

There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today’s business landscape. Many of these trends have the potential to influence the industry today and for a long time in the future as well. That’s why it’s important to know about — and…

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Outlets to Reach Out to for Your Public Relations Strategies

By Renae Krause / August 2, 2018 / 0 Comments

In order to be successful with your public relations strategies, you need to have a list of media outlets that you reach out to every time you want to get some of your content out there. It doesn’t matter whether you are just starting out with your public relations strategy or if you are established.…

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4 PR Trends You Must Adopt in 2017

By Renae Krause / April 19, 2017 / 0 Comments

  Last year proved that public relations (PR) is more important than ever before in the nearly real-time existence of today. The combination of a controversial presidential race and several major stumbles by well-known corporations made 2016 a year that will go down in the history books. Throughout it all, there were nuggets of knowledge and information…

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Our Take From Cleveland: #CMWorld Day Two

By Renae Krause / September 9, 2016 / 0 Comments

  Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and…

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The 4 Cs of Change Communications

By Renae Krause / September 7, 2016 / 0 Comments

Communicate Cost-Cutting Measures with Care Guest Contributor: Kate O’Neil Rauber, Vice President of Public Relations It was a record year for mergers and acquisitions in 2015, and 2016 is expected to follow suit. Experts also say certain industries will be more susceptible to layoffs, including tech and oil. Whether companies are thinning teams to avoid M&A…

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The Learning Continues

By Renae Krause / June 27, 2016 / 0 Comments

3 Suggestions for New Grads   Guest Contributor: Matt Hillman, Creative Director As I approach a quarter century working in the marketing & advertising field, I’ve begun exercising my hard-earned right to be a curmudgeon. And a recent article in AdWeek offered some interesting reflections on the latest batch of graduates headed out to “conquer”…

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Book Review 1/3: Built to Sell

By Renae Krause / March 1, 2016 / 0 Comments

Building Something with a Life Beyond You   As part of a blog series, I’ve decided to complete three reviews of three separate books. The books are about topics like marketing, business, and leadership. My goal with this series is to draw out some teachable lessons for anyone attempting to grow—personally, professionally, or otherwise. In…

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IBS 2016: “The New Big Thing” Is…

By Renae Krause / February 23, 2016 / 0 Comments

My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps…

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10 Trade Show Tips That Speak for Themselves

By Renae Krause / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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There’s a Word for Doing Something Just to Please Yourself…And It’s Not “Customer-Centric”

By Renae Krause / November 6, 2015 / 0 Comments

Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company…

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