Content

3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

By Renae Krause / September 13, 2018 / 0 Comments

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…

Read More

Content Marketing Strategies: Why Your Content May Not be Getting Traffic

By Renae Krause / July 27, 2018 / 0 Comments

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

Read More

What is the Inverted Pyramid?

By Elton Mayfield / July 19, 2018 / 0 Comments

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…

Read More

Five Reasons to Rethink Your Call to Action

By Renae Krause / May 9, 2018 / 0 Comments

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

Read More

3 Ways to Get Your Public Relations Off to a Good Start

By Renae Krause / April 3, 2018 / 0 Comments

  With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make…

Read More

The Building Blocks for a Killer Marketing Plan in 2018

By Renae Krause / February 13, 2018 / 0 Comments

  2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference. Let’s take a look at a few of the most important steps: Fully Responsive…

Read More

How to Win the Online Marketing Battle

By Renae Krause / January 30, 2018 / 0 Comments

  The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers. If you own, manage or advertise for a business, it is imperative you win the online…

Read More

Top Digital Marketing Mishaps and How to Solve Them

By Renae Krause / January 4, 2018 / 0 Comments

    Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. While digital marketing continues to improve and empower the way businesses interact with…

Read More

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

By Renae Krause / January 2, 2018 / 0 Comments

  It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification. But what does this…

Read More

Content Marketing Predictions for 2018

By Renae Krause / December 14, 2017 / 0 Comments

  Content marketing is here to stay. According to a report by Smart Insights, content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical Relevant,…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.

200-125   300-075   210-260   210-060   300-115   100-105   300-101   400-101   300-320   300-070   300-206   200-310   300-135   300-208   810-403   400-050   640-916   642-997   300-209   400-201   200-355   352-001