Content Marketing

Adding Low Cost Video to Your Digital Marketing

By Elton Mayfield / November 20, 2018 / 0 Comments

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…

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5 Ways Video Marketing is Transforming B2B Marketing

By Renae Krause / November 8, 2018 / 0 Comments

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…

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Five Content Distribution Strategies for 2018 and Beyond

By Elton Mayfield / October 5, 2018 / 0 Comments

You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on…

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3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

By Renae Krause / September 13, 2018 / 0 Comments

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…

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5 Secrets to Successful B2B Content Marketing

By Elton Mayfield / September 6, 2018 / 0 Comments

Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for…

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

By Renae Krause / August 30, 2018 / 0 Comments

Growing a customer base through referrals and word-of-mouth often forms the foundation of any successful business. Chances are, though, that at some point, this strategy won’t be enough to sustain the growth needed to meet your long-term sales goals. Turning to online marketing means having to revamp your strategy so you can better leverage the…

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Content Marketing Strategies: Why Your Content May Not be Getting Traffic

By Renae Krause / July 27, 2018 / 0 Comments

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

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What is the Inverted Pyramid?

By Elton Mayfield / July 19, 2018 / 0 Comments

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…

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3 Content Marketing Trends to Pay Attention to This Year

By Renae Krause / June 8, 2018 / 0 Comments

Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the…

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Five Reasons to Rethink Your Call to Action

By Renae Krause / May 9, 2018 / 0 Comments

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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