4 Marketing Ideas that You Should Use Daily

By Renae Krause / December 13, 2018 / 0 Comments

Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business…

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B2B Website Design: Creating Content With Impact

By Renae Krause / October 30, 2018 / 0 Comments

Your website is probably the first thing most people see when it comes to your brand. It is your digital storefront that you present to prospective buyers, clients, and partners. Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Even if you do have a…

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The Convergence Of B2B And B2C Brand Marketing

The Convergence Of B2B And B2C Brand Marketing

By Elton Mayfield / October 15, 2018 / 0 Comments

Many years ago, Disney released a film called “Freaky Friday” in which a mother and her daughter end up switching bodies. In the last few years, I’ve noticed a similar trend happening in how B2B and B2C brands approach their marketing. While I’ve always believed both marketing sects are more alike than different (though there…

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Tech Today – What You Need to Know About the Google+ Data Breach

By Allana Pettigrew / October 10, 2018 / 0 Comments

On Monday, October 8, in a blog post written by Ben Smith, Google’s Vice President of engineering, the company announced it would be closing the Google+ platform to consumers in ten months. The announcement was posted after The Wall Street Journal reported that Google discovered a significant data breach of the platform in March of…

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4 Steps To Take Advantage of Your Online Presence To Grow Building Materials Sales

By Elton Mayfield / September 18, 2018 / 0 Comments

As a manufacturer, you most likely know it’s important to have a good website and significant social media presence. But do you really know how to piece together the various elements of online marketing so that they can drive up your building material sales? Your company’s online presence is capable of providing you with 24/7…

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3 Ways to Boost Your Building Materials Sales

By Renae Krause / August 28, 2018 / 0 Comments

In a nutshell, your customers are likely going to purchase from you for one of three reasons. Each of those three goals has unique strategies that you can implement to help boost your sales. 1. Converting the Customer to Your Product When trying to convert customers to your product, it’s natural to focus on hot-button…

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B2B Marketing Challenges You Need to Overcome Today

By Elton Mayfield / August 21, 2018 / 0 Comments

There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice.…

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3 Ways to Automate the B2B Customer Journey

By Renae Krause / August 16, 2018 / 0 Comments

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they…

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Netflix Best Practices for B2B

By Elton Mayfield / August 14, 2018 / 0 Comments

There is a reason that companies like Netflix have continued to create value in the marketplace—engagement. Their number one goal is to keep you watching. Every feature and every promotion is geared towards this final outcome. Digital marketers in the B2B space can learn a great deal from the innovations that Netflix has brought to…

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The New Way of Influencer Marketing in B2B

By Elton Mayfield / August 9, 2018 / 0 Comments

Modern influencer marketing is now a legitimate part of B2B marketing processes – their effectiveness does not stop with the individual consumer audience. This class of marketer is currently one of the highest ROI investments you can make as well. They usually have much less overhead and much more direct reach than traditional marketing outlets.…

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