B2B Buyers

Is There Room for Emotional Marketing in B2B Circles?

By Elton Mayfield / June 5, 2018 / 0 Comments

The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are spending more money, they are trying to find long-term supply chain partners, and the purchases have larger customer…

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Social Influencers for Every Industry

By Renae Krause / November 17, 2016 / 0 Comments

Try These Tips for Selecting the Right Social Influencer Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to…

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Damn you B2C Advertisers

By Renae Krause / October 13, 2016 / 0 Comments

You Make Our Life a Living Hell No offense, I love being tricked into thinking a Twinkie will make my day better, or that breakfast at Taco Bell really is a good decision, but you still get to live in a carefree life of old school advertising.  Simply tell enough people and somebody will respond.…

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Our Take From Cleveland: #CMWorld Day Two

By Renae Krause / September 9, 2016 / 0 Comments

  Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and…

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Our Take From Cleveland: #CMWorld Day One

By Renae Krause / September 8, 2016 / 0 Comments

    Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent…

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Go for the B2B Gold

By Renae Krause / August 11, 2016 / 0 Comments

The Olympics Inspire B2B Excellence The Olympics has become one of the most anticipated events throughout the globe. You may even have favorite athletes or events that you always enjoy watching. With such stories of triumph, unity, and humanity the Olympic brand is personal and inspirational. From watching some of the games with my family,…

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Concoct the Perfect Recipe for B2B Personalization

By Renae Krause / June 21, 2016 / 0 Comments

B2B Buyers Seek Personalization Efforts   It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized content is more effective. So then why is there a lack of personalization within B2B marketing? This is something that those in highly personal…

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When Selling Building Products, Opt for Simple

By Renae Krause / April 21, 2016 / 0 Comments

Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…

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IBS 2016: “The New Big Thing” Is…

By Renae Krause / February 23, 2016 / 0 Comments

My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps…

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10 IBS Insights You Need to Know (Part 2/2)

By Renae Krause / January 28, 2016 / 0 Comments

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

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