Posts by Elton Mayfield

How Visual Design Affects Sales and Marketing

How Visual Design Affects Sales and Marketing

As graphic designers, we have to communicate the brand’s message across to its consumers. There are many ways to do this – banners, postcards, stationery design, logos, mascots, brochures, and information packs are a few nameable mediums. To create an effective design, you have to understand the nuances of the sales message and use this…

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6 Ways to Elevate Your B2B Social Media Strategy

In most instances, the space between B2B and B2C companies can seem vast – but on social media, it’s quite possible for B2B companies to shrink that distance considerably, employing a lot of the same strategies and tactics that drive the sometimes astronomical levels of engagement in the B2C space, expanding your B2B audience and…

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B2B Lead Generation: Five Effective Strategies For 2019 And Beyond

B2B Lead Generation: Five Effective Strategies For 2019 And Beyond

Generating leads is important for essentially every type of business. And while each business has its own methods for doing so, they are often based on the trends of the time. Rather than focusing on the present, it’s good practice to focus on what strategies will be effective in the following years. This will set…

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Steps to Avoid Email Marketing Mistakes

Even in the age of social media, banner ads, and text messaging advertising, email marketing is a viable marketing technique; in fact B2B businesses still hold email as the 3rd highest ranking source of business information, behind word of mouth recommendations and industry thought leadership. Some studies have shown that there is a 38:1 ROI to cost…

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2018 Local Search Ranking Factors: Google My Business Signals Up 32%

The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top ranking factors for Google’s local pack. That’s up from…

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85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant

A new study from BrightLocal reveals the importance that consumers place on local reviews from other customers. Especially reviews that have been submitted recently. As the title states, a vast majority of consumers don’t even care about reviews that were left longer than three months ago. A significant number of consumers (40%) only take into account reviews…

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You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth

Lots of agencies and consultants provide site audits, and they are expensive. If you’re like me, you also get 10 emails a week that offer to audit your site for free. So what’s the difference, and what should you pay for? “Free” SEO audits are a gimmick. An audit that actually provides any useful information is…

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Google’s John Mueller on Why Some Sites Rank

In a Google Webmaster Hangout Google’s John Mueller was asked why content published on an established site tended to rank higher. The publisher asked why articles on this site consistently received “top Google rankings.” There is no simple way to answer this question. Google’s John Mueller offered a nuanced explanation of why Google trusted some…

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The Death Of Fluff: How Marketers Need To Use AI

The Death Of Fluff: How Marketers Need To Use AI

Over the last decade, we’ve seen the rise of inbound marketing. From those martech companies that have pushed it on us through content hub models and keyword-based content to the small or medium-sized businesses trying to drive more leads, inbound marketing has taken over. For the last several years, companies that could produce the most…

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Are you targeting the right people on your social media?

Are you targeting the right people on your social media?

Social Media is gigantic and with so many platforms attracting more and more people every year, they are unavoidable for businesses. Whether or not you are intent on making a profit, Social Media can give you the exposure you need. Platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc offer users a simple, personalized and DIY…

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