Renae Krause is co-founder of ER Marketing, a B2B firm with expertise in the building and construction industries. Under her leadership, the firm has grown year-over-year and is celebrating 15 years in business.
ERM clients span from start-ups to publicly traded companies to private companies with revenues in excess of $1 billion. The firm is full-service providing branding, digital marketing, public relations and content strategy, as well as channel marketing. Renae is passionate about leveraging her marketing expertise at every point in the sales process to help clients achieve real results.
Renae and her business partner, Elton Mayfield, produce a marketing blog that focuses on the sales and distribution channel. Navigate the Channel is quickly becoming a must-read in the B2B marketing space.
Prior to starting ERM, Renae held a number of marketing executive roles including vice president of marketing and advertising for Payless Cashways, Inc. She was a corporate officer and board member for the $2 billion multi-location hardware and building materials retailer. Renae led the company's marketing, advertising and strategic communications teams and had responsibility for the company's $60 million annual marketing budget.
In addition, Renae was a member of the executive committee and the marketing leader at Tempo Window Fashions, a Chicago-based manufacturer and fabricator of window fashions sold through independent retailers, architects and designers. During her time there, she saw the company grow 250 percent and expand nationally. Renae has also held marketing positions at each stop in the channel including manufacturing, distribution and retail.