Elton Mayfield, Co-Founder


Elton Mayfield is a founding partner of ERM. His nearly 30-year career spans media, production, finance, and marketing roles, and includes companies from ad agencies to casinos to building products. This diverse experience allows Elton to provide clients with a unique perspective on business planning and marketing strategy.

Elton and his business partner, Renae Gonner, write a channel marketing blog that focuses on the building materials industry. Navigate the Channel is quickly becoming a must-read in the B2B marketing space.

In 2016, Elton was named one of the "Top 100 Influencers on Twitter," a distinction awarded to those leading the online discussion around digital inclusion and accessibility. With more than 115,000 Twitter followers, Elton is a leading advocate of integrating social media and mobile into sales strategy. He also has been named to the ProSales list of "Pro Twitter Feeds You Should Follow."

Elton is vice president of chapter development on the International Board of Directors for the Business Marketing Association, the world's largest B2B marketing organization. He also served as the president of the Kansas City BMA Chapter for four years.

Prior to founding ERM, Elton was a marketing leader with Payless Cashways. He is often quoted in industry trade publications, on topics such as email marketing. He regularly speaks to groups across the country, and often judges local and national B2B marketing programs, particularly in the digital space.

Growing up in a family-owned construction business, Elton began working on job sites in the summer at age eight. A self-professed DIY junkie, he's finished his family's basement, built the deck on his home, remodeled his kitchen and installed hardwood floors—and that's just his current home.